non‐negotiable values

We believe there are choices that shouldn’t be questioned, commitments that define who we are and where we come from.
We are vegan because we believe beauty doesn’t have to harm any life. We are paraben-free because we know health and safety always come first.

We are cruelty-free because we don’t accept animal testing. And we are Brazilian, because we are proud to carry in our formulas the richness of our land.  These seals are not just labels on our packaging, they are the embodiment of a stance that takes no shortcuts.

We are proud to say we are the first skincare brand born in Western São Paulo. That means carrying the pioneering spirit of a region that, for a long time, was seen as remote from major centers, but now resonates on the map of innovation and beauty. 

And this step was only possible because we believe in a philosophy that guides us: look to the past, learn from the stories and roots that brought us here; act in the present, with courage and dedication; and embrace the future with open arms, certain that it is built every day.

We are Sora. A brand born from the sky, but that never forgets the soil that sustains us.

All Sora products have current registration with ANVISA ‒ Brazil’s National Health Surveillance Agency.

Personalized Skin Care Protocol

Take the test and receive your recommended routine by Dr. Fabio Macarini — free of charge

Meet the Founding Team of Sora

Ana
Camargo

Partner and Aesthetics Specialist

Graduated in Aesthetics from SENAC (2019), Ana Camargo is a professional passionate about what she does. With a career dedicated to skin care and facial and body treatments, she brings to SORA the practical vision of product usage, being the voice of the final customer within the company. Ana takes part in defining skincare strategies and shaping the experience behind every formulation.

Dr Fabio Macarini

Partner and Responsible Biomedicist

Graduated in Biomedicine from Unoeste (2019), with specialization in Advanced Aesthetics (2021), Dr. Fabio Macarini works with a focus on Aging Management, Facial Harmonization and aesthetic therapies in his own clinic. He is the one who evaluates the technical quality of our products, directly overseeing the choice of active ingredients, usage instructions—always with safety, science, and results.

Partner and Commercial Director

Guilherme Suniga built a solid career in the commercial sector, working for many years in his family’s business. Today, at SORA, he is the brain behind sales, negotiations, and the commercial expansion of the brand, taking care of entry into distribution channels and relationships with pharmacies and retailers.

Guilherme Suniga
Raphael Guerhaldt

Partner and Marketing Director

A publicist with over 15 years of experience, Raphael Guerhaldt holds a degree in Social Communication from Unoeste (2012), and is responsible for everything that makes SORA be seen, recognized, and desired. He is the creative mind behind the brand identity, managing packaging design, campaigns, and all communication with the public.

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